{"id":3514,"date":"2020-07-09T17:18:03","date_gmt":"2020-07-09T09:18:03","guid":{"rendered":"https:\/\/lashiblog.com\/?p=3514"},"modified":"2021-07-21T14:52:12","modified_gmt":"2021-07-21T06:52:12","slug":"what-is-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/lashiblog.com\/what-is-affiliate-marketing\/","title":{"rendered":"\u3010\u806f\u76df\u884c\u92b7\u6559\u5b782020\u3011\u806f\u76df\u884c\u92b7\u662f\u4ec0\u9ebc ? \u806f\u76df\u8a08\u756b\u600e\u9ebc\u505a? \u5982\u4f55\u5728\u5bb6\u5de5\u4f5c\u5e6b\u81ea\u5df1\u52a0\u85aa"},"content":{"rendered":"\n
\u806f\u76df\u884c\u92b7\u662f\u4ec0\u9ebc \u66f4\u65b0\u65bc 2020\/ 10<\/p>\n\n\n\n
\u5982\u679c\u60a8\u60f3\u5728\u53f0\u7063\u8077\u5834\u52a0\u85aa\uff0c\u5c31\u53ea\u6709\u4e00\u7a2e\u65b9\u6cd5\uff0c\u548c\u5225\u4eba\u7af6\u722d\u3002\u56e0\u70ba\u6211\u5011\u7684\u5b78\u6b77\u548c\u80fd\u529b\u90fd\u6c92\u5225\u4eba\u597d\uff0c\u77ed\u6642\u9593\u5167\uff0c\u6211\u5011\u5f88\u96e3\u7372\u5f97\u52a0\u85aa\u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n
\u90a3\u70ba\u4f55\u4e0d\u627e\u5225\u7684\u65b9\u5f0f? \u5b78\u7fd2\u4f7f\u7528\u7db2\u8def\u53ef\u80fd\u662f\u6700\u597d\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u800c\u806f\u76df\u884c\u92b7\u5c31\u662f\u6700\u4f4e\u6210\u672c\u548c\u5fc5\u9700\u8981\u61c2\u7684\u5de5\u5177\uff0c\u90a3\u4ec0\u9ebc\u662f\u806f\u76df\u884c\u92b7\u5462?<\/p>\n\n\n\n
<\/p>\n<\/div>\n\n\n\n
\u5728\u806f\u76df\u884c\u92b7\u662f\u4ec0\u9ebc\u9019\u7bc7\u6587\u7ae0\u4e2d\uff0c\u5927\u53d4\u5e0c\u671b\u5e6b\u60a8\u5f97\u5230\uff1a<\/p>\n\n\n\n
<\/p>\n\n\n\n
<\/p>\n<\/div>\n\n\n\n
\u806f\u76df\u884c\u92b7\u82f1\u6587\u53eb Affiliate marketing \uff0c\u570b\u5916\u4e5f\u5e38\u7a31\u70ba Affiliate Program\uff0c\u4f8b\u5982\u6211\u5011\u548c\u5ee0\u5546\u8ac7\u7684\u6642\u5019\uff0c\u53ef\u80fd\u6703\u8aaa\u300c\u4f60\u5011\u6709\u63d0\u4f9b Affiliate Program\u300d\uff0c\u4e5f\u5c31\u662f\u5925\u4f34\u8a08\u756b\u6216\u662f\u806f\u76df\u8a08\u756b\u3002<\/p>\n\n\n\n
\u90a3\u806f\u76df\u884c\u92b7 Affiliate marketing \u662f\u4ec0\u9ebc\u610f\u601d? \u5b83\u662f\u4e00\u7a2e\u5546\u696d\u5408\u4f5c\u65b9\u5f0f\uff1b\u7c21\u55ae\u4f86\u8aaa\u662f\u696d\u4e3b\u548c\u63a8\u5ee3\u8005\u5408\u4f5c\uff0c\u7531\u63a8\u5ee3\u8005\u5e6b\u696d\u4e3b\u884c\u92b7\u5546\u54c1\u6216\u662f\u8b93\u5546\u54c1\u5728\u63a8\u5ee3\u8005\u7684\u5e73\u53f0\u66dd\u5149\uff0c\u4f86\u5f97\u5230\u92b7\u552e\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n
\u66f4\u7c21\u55ae\u548c\u5ee3\u7fa9\u4f86\u8a0e\u8ad6\uff0c\u5c31\u662f\u6211\u5e6b\u4f60\u8ce3\u6771\u897f\uff0c\u4f60\u8cfa\u9322\u5206\u6211\u4e00\u9ede\u3002<\/p>\n\n\n\n
\u597d\u5566\uff0c\u90a3\u60a8\u73fe\u5728\u7684\u554f\u984c\u61c9\u8a72\u662f\u300c\u5982\u4f55\u5408\u4f5c\u300d\u3001\u300c\u5982\u4f55\u5206\u6f64\u300d<\/p>\n\n\n\n
<\/p>\n\n\n\n
\u52a0\u5165\u806f\u76df\u8a08\u756b\u76ee\u524d\u5e38\u898b\u7684\u65b9\u5f0f\u6709 2 \u7a2e\uff0c\u9996\u5148\u662f\u900f\u904e\u806f\u76df\u884c\u92b7\u7684\u5e73\u53f0(\u9023\u7d50)\uff0c\u7b2c 2 \u7a2e\u662f\u5efa\u7acb\u81ea\u5df1\u7684\u806f\u76df\u884c\u92b7\u5e73\u53f0\u3002<\/p>\n\n\n\n
\u90a3\u5e73\u53f0\u7cfb\u7d71\u7684\u529f\u80fd\u4e3b\u8981\u70ba\u7522\u751f\u4e00\u7d44\u5546\u54c1\u9801\u9762\u7684\u300c \u806f\u76df\u884c\u92b7\u93c8\u63a5 \u300d\uff0c\u4e26\u8ffd\u8e64\u5b83\u7684\u66dd\u5149\u6578\u3001\u9ede\u64ca\u6578\u548c\u6700\u91cd\u8981\u7684\u662f\u5426\u6210\u4ea4\u3002<\/p>\n\n\n\n
\u7531\u65bc\u5e73\u53f0\u5efa\u7acb\u9700\u8981\u8cc7\u91d1\uff0c\u591a\u6578\u5c0f\u54c1\u724c\u9084\u662f\u9078\u64c7\u548c\u5e73\u53f0\u5408\u4f5c\uff0c\u800c\u5927\u54c1\u724c\u53ef\u80fd\u6703\u9078\u64c7\u5148\u548c\u5e73\u53f0\u5408\u4f5c\uff0c\u540c\u6642\u627e\u51fa\u6f5b\u529b\u7684\u63a8\u5ee3\u8005\uff0c\u4e5f\u6703\u5efa\u7acb\u81ea\u5df1\u7684 Affiliate Program \u806f\u76df\u8a08\u756b\u3002<\/p>\n\n\n\n
\u9019\u6a23\u512a\u9ede\u4e4b\u5f8c\u53ef\u4ee5\u76f4\u63a5\u548c\u7db2\u7d05\u6216\u662f\u4e00\u4e9b\u884c\u92b7\u516c\u53f8\u5408\u4f5c\uff0c\u4e0d\u7528\u88ab\u5e73\u53f0\u62bd\u4f63\u3002<\/p>\n\n\n\n
<\/p>\n\n\n\n
\u4e00\u822c\u90fd\u662f\u552e\u50f9\u7684\u767e\u5206\u6bd4\u4f86\u8a08\u7b97\uff1b\u8209\u4f8b\u4f86\u8aaa\uff1a\u5c0f\u660e\u7528\u81ea\u5df1\u7d93\u71df\u7684\u7db2\u7ad9\u5e6b\u96de\u6392\u59b9\u8ce3\u60c5\u8da3\u7528\u54c1\uff0c\u55ae\u7b46\u8a02\u55ae\u70ba 1000 \u584a\uff0c\u5206\u6f64\u734e\u91d1\u70ba 10% \uff0c\u90a3\u5c0f\u660e\u5c31\u53ef\u4ee5\u5f97\u5230 100 \u584a\u7684\u4f63\u91d1\u3002<\/p>\n\n\n\n
\u6240\u4ee5\u4f63\u91d1\u7684\u8a08\u7b97\u5c31\u662f\u770b 2 \u500b\u6307\u6a19\uff1a<\/p>\n\n\n\n
\u591a\u6578\u5be6\u9ad4\u7684\u5206\u6f64\u734e\u91d1\u90fd\u4e0d\u6703\u592a\u597d\uff0c\u6578\u4f4d\u5546\u54c1\u7684\u5206\u6f64\u90fd\u9084\u4e0d\u932f\uff0c\u800c\u4e14\u55ae\u50f9\u9ad8\u3002<\/p>\n\n\n\n
\u6240\u4ee5\u4ea4\u53cb\u8edf\u9ad4<\/a>\u7684\u4f63\u91d1\u53ef\u80fd\u6703\u6bd4\u60c5\u8da3\u7528\u54c1<\/a>\u7684\u4f63\u91d1\u4f86\u7684\u9ad8\u3002\u4f8b\u5982\uff1aPairs \u6d3e\u611b\u65cf APP<\/a> \u5c31\u63d0\u4f9b 40% \u4f63\u91d1\u3002<\/p>\n\n\n\n <\/p>\n\n\n\n CPC ( Cost Per Click ) \u5ee3\u544a\u88ab\u9ede\u64ca\u7684\u8cbb\u7528 – \u5c07\u5ee3\u544a\u653e\u5728\u6211\u5011\u7684\u7db2\u9801\u6216\u662f\u5f71\u7247\u4e0a\uff0c\u8b93\u53d7\u773e\u6ce8\u610f\uff0c\u7136\u5f8c\u767c\u751f\u9ede\u64ca\u3002\u6bcf\u9ede\u64ca\u7684\u82b1\u8cbb\u5c31\u8981\u770b\u5176\u7af6\u722d\u7a0b\u5ea6\u4f86\u6536\u8cbb\u3002<\/p>\n\n\n\n CPM (Cost Per Thousand Impression\uff09\u5ee3\u544a\u66dd\u5149\u7684\u8cbb\u7528 – \u5c07\u5ee3\u544a\u653e\u5728\u6211\u5011\u7684\u7db2\u9801\u6216\u662f\u5f71\u7247\u4e0a\uff0c\u8b93\u5b83\u88ab\u66dd\u5149\u3002\u57fa\u672c\u4e0a\u6536\u8cbb\u662f\u6bcf\u4e00\u5343\u6b21\u70ba\u4e00\u500b\u55ae\u4f4d\uff0c\u4e00\u6a23\u770b\u7af6\u722d\u7a0b\u5ea6\u4f86\u6536\u8cbb\u3002<\/p>\n\n\n\n CPA ( Cost Per Action ) \u9019\u662f\u4e00\u6cdb\u7528\u7684\u901a\u7a31\uff0cUser \u767c\u751f\u884c\u70ba\u624d\u7b97\u4e00\u6b21 CPA\u3002<\/p>\n\n\n\n <\/p>\n\n\n\n \u5982\u679c\u60a8\u548c\u5927\u53d4\u4e00\u6a23\u662f\u500b\u559c\u6b61\u6b77\u53f2\u7684\u4eba\u7684\u8a71\uff0c\u90a3\u5c0d\u65bc\u597d\u5947\u7684\u4e8b\u60c5\u7b2c1 \u4ef6\u4e8b\u60c5\u5c31\u662f\u53bb\u8abf\u67e5\u5b83\u7684\u4f86\u6b77\uff0c\u70ba\u4ec0\u9ebc\u8981\u9019\u6a23\u505a\u5462? \u6069 \u56e0\u70ba\u6211\u559c\u6b61\u807d\u6545\u4e8b\u2026<\/p>\n\n\n\n \u4e2d\u6587\u7684\u7dad\u57fa\u767e\u79d1<\/a>\u90fd\u8aaa\u806f\u76df\u884c\u92b7\u4f86\u81ea\u300c \u4e9e\u99ac\u905c<\/a> \u300d\u7db2\u7ad9 \uff0c\u4f46\u5728\u4e2d\u6587\u7248\u6c92\u6709\u592a\u591a\u7684\u6545\u4e8b\uff0c\u90a3\u5927\u53d4\u5c31\u4f86\u88dc\u5145\u4e00\u4e0b\uff0c1996 \u5e74 7 \u6708 \u4e9e\u99ac\u905c\u958b\u555f\u4e86\u300c Amazon Associates Program \u300d\uff0c\u4e9e\u99ac\u905c\u958b\u767c\u4e86\u7522\u54c1\u93c8\u63a5\u5de5\u5177\u548c\u5831\u544a\u5de5\u5177\uff0c\u8b93\u63a8\u5ee3\u8005\u53ef\u4ee5\u65b9\u4fbf\u4f7f\u7528\u300c Banner\u300d\u548c\u6587\u5b57\u4f86\u9023\u63a5\u5230\u4e9e\u99ac\u905c\u7522\u54c1\u9801\u9762\uff1b\u7576\u8b80\u8005\u9ede\u64ca\u9023\u7d50\u5230\u4e9e\u99ac\u905c\u7db2\u9801\u4e26\u7522\u751f\u8cfc\u8cb7\u884c\u70ba\uff0c\u63a8\u5ee3\u8005\u5c31\u53ef\u4ee5\u8cfa\u53d6\u50ad\u91d1\u3002<\/p>\n\n\n\n <\/p>\n\n\n\n \u3299 \u806f\u76df\u884c\u92b7\u4e0d\u6703\u8ddf\u60a8\u8aaa\u7684\u5c0f\u79d8\u5bc6 – \u6536\u5230\u4f63\u91d1\u81f3\u5c11\u90fd\u8981\u4ea4\u6613\u5f8c\u7684 30 \u5929\u4e4b\u5f8c\u3002<\/p><\/blockquote>\n<\/div>\n\n\n\n\u4ec0\u9ebc\u662f CPA\u3001CPL\u3001CPS ?<\/h3>\n\n\n\n
\u806f\u76df\u884c\u92b7\u600e\u9ebc\u51fa\u73fe\u7684?<\/h3>\n\n\n\n
\u806f\u76df\u884c\u92b7\u57fa\u672c\u4ecb\u7d39\u6574\u7406<\/h3>\n\n\n\n